Motorola won the Gold Award for its Moto Lipsync campaign the "Most Effective Use of Interactive Marketing - New Media" at the Asian Marketing Effectiveness Awards 2006 a couple days ago.

The campaign was inpired by the oh-so-famous, viral video sensation, the Backdorm Boys, two Chinese students whose first "I Want It That Way" lipsync video exploded.  You can check out that first video here, check out their ad with Motorola here, or read more about them here.  Fun stuff.

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Just when you thought Motorola had already exhausted every color of the rainbow for it's phones, it goes ahead and starts gold plating them.  More specifically, a gold MOTORAZR V3i Dolce & Gabbana was introduced to the Middle East & North Aftica markets.

That's a bit of a long name for a phone...  If you combine "MOTO" and "GOLD", you get "MOLD."  Much better.  It rolls right off your tongue.

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There's been a lot of speculation as to whether or not Sirius plans to buy out XM, which is discussed by Nicole Ridgway at SmartMoney.  One point raised is the possibility of offering a merged cell phone-based service that would compete with future entrants:

Dix suggests that the satellite-radio operators could expand their offerings to consumers by partnering with telecom providers and offering music via cellphones. It would help fend off recent entrants in the cellphone streaming market like Motorola's (MOT) yet-to-be-launched iRadio, a subscription-based service that offers commercial-free programming not unlike Sirius's offerings.

Interesting thought...  If such an offering takes place before iRadio can go live, Moto will be in for a much tougher battle than earlier thought.

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The ROKR E2 is now being sold at GOME, a home appliance store in China.  Hot-diggity.  According to the press release, a number of features that were mentioned earlier were included in the launch.  iRadio, however, is not mentioned:

Features:

• Audio formats: MP3, WAV, AAC, more
• Dedicated music keys on the handset’s side and front
• USB 2.0 for music transfer
• 3.5mm headset jack
• Bluetooth
• "Airplane Mode", which allows safe listening while flying
• 1.3 megapixel camera (pictures, video capture and playback)
• Accessory options: O ROKR Eyewear, Motorola Bluetooth DJ Headphones S805, and JBL OnTour™ Mobile.

When the ROKR E2 launches in the US, will iRadio launch simultaneously?  Or will Moto hold off on iRadio, but include iRadio compatability in all ROKR E2s?  We'll see...

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iRadio Waves is back on the air after a month-long hiatus, sweeet.  A couple side projects required my full attention over the last month, including a small blog compilation album and a website launch for the playwright, Tara Meddaugh.  That, plus, iRadio had yet to launch...one can only write so much about non-exitant mobile music services.  :)

However, news of the ROKR E2's availability in China warranted a post or two -- I'll post about that next.  Perhaps iRadio's a little closer to launch? 

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