Backdorm Boys Help Motorola With Viral Campaign

Motorola won the Gold Award for its Moto Lipsync campaign the "Most Effective Use of Interactive Marketing - New Media" at the Asian Marketing Effectiveness Awards 2006 a couple days ago.

The campaign was inpired by the oh-so-famous, viral video sensation, the Backdorm Boys, two Chinese students whose first "I Want It That Way" lipsync video exploded.  You can check out that first video here, check out their ad with Motorola here, or read more about them here.  Fun stuff.

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