Clear Channel Struggling to Clean Up Its Image

Clear ChannelThere's a decent article in Business Week about how Clear Channel is trying to improve its image with niche channels such as Dank, Full Metal Racket, and Mother Trucker (Hip Hop and Rock, Heavy Metal, and Southern Rock).  It's all part of the move to HD radio, which allows individual stations to offer side-channels of focused genres.

It's going to be an uphill climb.  The hatred that spawned ClearChannelSucks.net is tough to erase.  $200 HD radios are too expensive to warrant trials by non-music-geek listeners. Clear Channel's content was not compelling enough or sufficiently in demand to prevent XM Canada from dropping all four Clear Channel's channels in response to mandated commercial spots.

iRadio will only benefit from the programming battles, as content providers look for new distribution channels for their content.


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