Interview With Ted Casey: Verizon V Cast Music Store

Jim Welte of interviewed Ted Casey, the head of mobile music at Verizon, about the V Cast Music Store.  The interview reads a bit like a V Cast marketing brochure, despite Jim’s efforts to probe for comparisons with iRadio, Amp’d, XM, and Sirius.  Still, it’s an interesting read, which can be found here.  Ted’s main value pitch revolved around the convenience of a converged device, the immediacy of direct music downloads, and a “360-degree music experience” (previews, artist alerts, true tones, ring tones, etc). 

I still find myself more interested in what iRadio plans to offer.  With Q2 approaching, will we be seeing the first iRadio phone soon?

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the problem i see with verizon is that they are trying to sell their "features" than what Motorola has. In comparison, iRadio revolutionizes how consumers can LISTEN to music on the go as well as music downloads. Verizon just seems money hungry and just willing to slap something together so they can compete for the same market. Ringtones, wallpaper... phone bling bling is for tweens, teens and adults who just love to blow money away. Motorola iRadio will appeal to EVERYONE and I think it would be worth the so called $7.99 a month for, especially to hear the music we all can find and joy. There is something for everyone. And again with this $1.99 download to the phone. If you are a SMART consumer, you will not blow your extra dollar on a second download to both your phone and pc. Verzion has a point on giving people the "option" but the option to spend more money which is still "cha-ching" to verizon regardless. "We're seeing interest in both options, with unique benefits in the direct-to-phone downloads because they offer immediate satisfaction and a simpler process than downloading to the PC to sync to portable devices." - True about use of ease but if people who know how to use a pc already can save money and easily buy 2 different songs for the price of one. Just my $0.02

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