If you haven't yet, be sure to check out iRadio's MySpace site, which gives more detail about the upcoming iRadio Get Heard Network not provided at the official site, such as:

* iRadio channel minimum requirements: "...music / talk has to be at least 3 hours in length (to play in a continuous loop 24-7) and meet a level of quality (not in content, but in technical production)."
* a "hat tip" to the band Cancel for providing inspiration for the Get Heard Network
* a ripping apart of satellite, AM, and FM radio
* a "preferential treatment" offer to artists making iRadio one of their Top 8 MySpace Friends
* a mention that Europe will follow America as a target audience for iRadio

The excessive use of smiley's in the blog is balanced by the rockin, professionally-produced video footage of iRadio at the Music Player Live conference.  I.e. this site is a peak into Motorola iRadio's voice, vision, and message...be sure to keep an eye on it.

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The iRadio Get Heard Network website is now live! Dave Ulmer, director of marketing for Motorola Media Solutions, told VH1 about the site launch in a clip that was aired on Sunday. (See pictures of VH1 interviewing Dave at Music Player Live! here).

The iRadio Get Heard Network website looks quite good, actually. It includes demos explaining the scoop to indie artists, indie labels, and webcasters that are thinking about joining, as well as general iRadio info. Get Heard Network participants can apply to the Get Heard Network, to eventually create their own "radio programs".

iRadio network members will be able to:
* Create radio programs
* Reach a national audience
* Add programming constantly, even via phone
* Track when stations are being played, how many people are listening
* Earn money through web royalties, as well as CD and download sales
* Participation is free

Again, I must say, this is pretty cool stuff. Motorola is simultaneously building out a word-of-mouth marketing force along with a content-generating community through the Get Heard Network. By the time iRadio launches in January, Motorola could very well have several pieces of the pie in place to launch a successful music service.

(I may apply myself, perhaps...)

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Motorola iRadio will unveil the Get Heard Network at this fall's music consumer summit, Music Player Live! (MLP!), October 21-23 at the Crowne Plaza Times Square in New York City.

I have to hand it to the iRadio team, launching the iRadio Get Heard Network is an excellent strategy for generating buzz about the music subscription service. MySpace achieved ubiquity through similar means -- by making the platform a channel through which bands can market music. If they can make iRadio-generated stations easier to listen to than podcasts, they could potentially capture a piece of the time-shifted radio market.

According to the press release:

The service will offer hundreds of channels of personalized commercial-free music and talk stations, pre-programmed and ready to rock. Through the iRadio Get Heard Network, independent labels and artists shall have the ability to create their very own radio stations that will be made available to broadcast nationwide on one of the most ubiquitous personal technology devices around – the mobile phone.

iRadio is still expected to launch during the first quarter of 2006.

UPDATE: The Get Heard Network launched!

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