More Brand Confusion: Vibes iRadio
When I wrote up the iRadio Brand Glossary to clear up the various products and services using "iRadio" in their name, I missed yet another iRadio brother, Vibes Media iRadio. This one's a B2B service used by radio stations to facilitate mobile instant messaging between radio DJs and their listeners. It's not exactly ocket science, but the company does have relationships with a lot of big players including Clear Channel and CBS Radio.
The "iRadio Brand Confusion Factor" (I just made that up!) for Vibes Media iRadio, on a scale of 1 to 10, is 4. The fact that it deals with mobile phones, and is related to a music listening experience, are the primary sources of confusion. Otherwise, Motorola's big phat "M" should help keep customers straight.
