iRadio Waves

This is actually pretty cool.  StudioMOTO, which launched yesterday, looks like Motorola's attempt to connect directly with the youth market by offering a cool, free, music-focused, entertainment portal. StudioMOTO includes two remixing applications that enable the creation of videos and animations using pre-selected content:

MOTORemix allows users to remix video clips from bands including Bang Sugar Bang, Dave The Hustler, Paco, and The 88, and save them to a GSM phone or email them to friends.  The interface is all drag-n-drop.  Here's a screenshot:

MOTOGraph enables users to remix break beats, text, symbols, and animations into a single video clips.  The clip can then be shared with friends via email or saved to a GSM phone.  Here's a screenshot:

This is probably part of Motorola's push to generate additional brand awareness and and further differentiate the services it provides.  StudioMOTO includes a "MOTO Products" section to introduce new gear to consumers, and an "Inside Music section, which is basically a news feed taken from Rolling Stone. 

How will iRadio be integrated with or advertised through StudioMOTO when it launches, they're both targeting two very different customer segments, youth customer vs. early adopting gadget fan...