Motorola Uses Gorillaz Marketing Tactics

Gorillaz and Motorola Team UpMotorola and the animated band, the Gorillaz, announced yesterday a strategic alliance surrounding the band's Demon Days Live concert series taking place in NYC.

I was a little disappointed to learn that this did not mean Motorola CEO Edward Zander would be busting the rhymes alongside the Gorillaz.  Instead, Moto will be providing exclusive Gorillaz wallpapers, animation, mobile game demo, and other fun stuff.

Clearly, it's a match made in heaven -- according to Jason LaBeach, Sr. Dir. global category marketing:

"Motorola and Gorillaz is a perfect match not just because the band is renowned for their incredible music, but also due to their desire to work with groundbreaking and progressive technology."

Another step closer to the "cool" side for Moto.

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