ARCHIVE: Motorola Video

November 23, 2005

Motorola iRadio: Precursor To Mobile iVideo?

Video delivery to portable devices has become an especially hot item, lately, with the video iPod, TiVoToGo, and PSP all making recent headlines.

How difficult would it be to create a wi-fi enabled Motorola iVideo service using iRadio as a model? I posed the question to a source within iRadio, and received the answer: it would be easy.

Consider these tidbits:

* Motorola currently manufactures every type of hardware required to send video to customers' homes, supplying many major cable companies with said equipment. Motorola happens to be the #1 manufacturer of DVRs in the US. I.e. offering the hardware would be easy.

* Motorola's Connected Home business has laid out all the broadband and wireless infrastructure necessary to deliver content throughout home networks. Video delivery would be easy.

* Motorola already has existing relationships with many of the major video content companies, such as HBO, Showtime, etc. through its cable business. Content acquisition would be easy.

* With the launch of iRadio, the infrastructure for running a video content business will be in place (call center support, subscription billing, download billing, etc -- all new to a hardware/electronics company like Motorola).

So, will Motorola launch an "iVideo Network"? Dave Ulmer, marketing director of Digital Media Solutions, made it clear that video is very much on their radar in a recent interview.

Look for iRadio to launch in all its Bluetooth glory in January. Then look for Motorola iVideo follow in its footsteps, according to Dave, 'if and when the market is ready.' First things first, I guess.

iRadio Waves tracks news, buzz, and gear related to Motorola iRadio and the world of mobile radio. (iRW is not affiliated with Motorola)

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